New Toyota Prius Family in Middle Island, New York

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Find Your Eco-Friendly Soulmate within the New Toyota Prius Lineup in Middle Island

The family is getting bigger.

Since its initial production back in 1997, the Toyota Prius has gone through a lot of changes, and expanded its offerings by quite a bit. Once a compact car, now a mid-size hatchback, Toyota's most popular hybrid car (and possible the world's most iconic hybrid) is a bigger deal, and its bringing the whole family along for the ride.

If you've been considering making the switch from gas-powered cars to a hybrid vehicle in Smithtown, Riverhead, Brentwood, Commack, or Stony Brook, the legendary Toyota Prius is a great place to start.

And at Sunrise Toyota North in Middle Island, we've got the model selection, the deals, and the know-how to help match you up with the new Prius hybrid car that best fits your needs and your lifestyle. Shop Prius inventory here, compare models and trim levels by researching vehicles, or visit our New York dealership to meet the family for yourself.

What's the Difference Between Prius Models?

Let's start with the classic.

Toyota Prius: The Original, Re-Imagined

Toyota's classic hybrid is now in its fourth generation, and its latest redesign is bucking the trends of the classic eco-friendly design, effortlessly combining an aggressive new face and sharp rear angles with a drag coefficient of just 0.24 (Cd). It's sleeker, more fun to drive, and more stylish than ever--but it still offers the classic Prius efficiency and green performance we fell in love with.

Toyota Prius c: Tiny Body, Big Expectations

The Prius c is the smallest in the lineup, but it makes up for its tiny stature with a big personality and major fuel economy returns. It's also the most affordable model in the hybrid family, making it the perfect fit for someone just breaking into the eco-friendly game.

Toyota Prius v: For Whatever Your Hybrid Needs to Do

What does the "v" stand for? Maybe vast, voluminous, or even vivid. Whatever it stands for, it means that the Prius v is the largest and most versatile of all the Prius family, offering up to 34.3 cubic feet of cargo space without sacrificing industry-leading fuel economy. If you're committed to the green life--but you have gear, passengers, or pets that need to ride along--this could be the best choice for you.

Toyota Prius Prime: The Bad Boy of the Family

And by "bad", we mean very, very good. The Prius Prime is the newest model in the family, and boasts a more sedan/sportback-like style, similar to the redesigned new Prius. Everything from its sharper front fascia angles to its sloped running lights says "bring it on". But, that bold attitude doesn't stop the Prius Prime from offering an EPA-estimated 133 MPGe thanks to a Plug-in Hybrid Vehicle (PHV) system and impressive Toyota engineering.